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Case Study on Environmental Health Food Safety Division Program
Running head: ENVIRONMENTAL HEALTH DIVISION FOOD SAFETY PROGRAM Environmental Management Department of Sacramento County: Environmental Heal...
Tuesday, May 19, 2020
Academia and Text Matching Software Essay - 1091 Words
Critically evaluate the use of text matching software as an aid to developing good scholarship practice Introduction Academic dishonesty such as plagiarism has been a major factor in education that has affected studentsââ¬â¢ success and academic achievements in recent years. Plagiarism according to Park (2003) is the act of appropriating or copying another personââ¬â¢s work and passing them on as oneââ¬â¢s idea without acknowledging the original source. Park (2003) noted that plagiarism is a growing problem and has been a misuse of the writings of another author, their ideas, hypothesis, theories, research findings and interpretations. Furthermore studies by Chao, Wilhelm and Neureuther (2009) emphasised thatâ⬠¦show more contentâ⬠¦Good scholarship practice can be referred to as a formal study which involves academic learning and achievement. It involves acknowledging where information used to support ideas in a particular context is gotten and citing the sources (Locke and Latham, 2009). Britag and Mahmud (2009) pointed out that different strategies which include the use of electro nic software tools such as turnitin have been derived for detecting plagiarism with the intent of allowing studentsââ¬â¢ take responsibility of their learning and also work hand in hand with their tutors in the drafting stages of their assignments. According to Britag and Mahmud (2009) manual detection of plagiarism is difficult because it is time consuming and this is the reason why some tutors are reluctant in pursuing potential cases of plagiarism. However both the manual method of plagiarism detection and the electronic text matching method should be employed (Britag and Mahmud, 2009). Scaife (2007) argued that the electronic text matching software is not the solution to eliminating plagiarism because the software only focuses on text matching of paper under review with documents (journals, articles, e-books and conference papers) found on the internet or which has been previously submitted and this is a limitation because the only detection are focused on electronic material s without considering some non-electronic paper based documents which could still be plagiarised. Walker (2010) stated that with theShow MoreRelatedKnowledge Discovery And Data Mining9834 Words à |à 40 Pagesaspects is defined in this section. These kind of datasets ae able to perform effective pattern discovery and pattern generation so that valid predictions will be carried out. People in various organizations such as business, science, medicine, academia, and government collect such data and several commercial packages now offer general purpose Knowledge Discovery and Data Mining tools. The development of next generation databases and Management Information Systems has been empowered by data miningRead MoreDells Supply Chain Strategies39734 Words à |à 159 Pagestheir participation in the evaluation procedure of the developed business process model. ii Declaration I declare that this thesis was composed by myself, that the work contained herein is my own except where explicitly stated otherwise in the text, and that this work has not been submitted for any other degree or professional qualification except as specified. (Areti Manataki) iii Table of Contents 1 Introduction....................................................................Read MoreCollin Technologies Case Study Essay examples33525 Words à |à 135 PagesForm and checklist for the 2013 Malcolm Baldrige National Quality Award. Before filling out the form, please see Is Your Organization Eligible? (http://www.nist.gov/baldrige/enter/eligible.cfm) on our Web site. The form uses text fields ( ) that expand as you type. To enter text, place your cursor in the field, click to highlight the field, and begin typing. Use the Tab key to navigate to the next field. In addition to the general eligibility conditions and eligibility category requirements detailedRead MoreA Concise Guide to Market Research Using Spss71933 Words à |à 288 Pagesconcise, focusing on the most important aspects that a market researcher, or manager interpreting market research, should know. Many chapters provide links to further readings and other websites besides that of the book. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device (see section ââ¬Å"How to Use Mobile Tagsâ⬠). This unique merger of ofï ¬âine and online content offers readers a broad spectrum of additional and readily accessible information. A comprehensiveRead MoreProject Managment Case Studies214937 Words à |à 860 Pagescircumstances surrounding these cases and situations are the same today as they were twenty years ago. Unfortunately we seem to be repeating several of the mistakes made previously. Recommendations for enhancements and changes to future editions of the text are always appreciated. The author can be contacted at Phone: 216-765-8090 e-mail: hkerzner@bw.edu Harold Kerzner Baldwin-Wallace College Part 1 PROJECT MANAGEMENT METHODOLOGIES As companies approach some degree of maturity in project managementRead MoreSales and Marketing for Financial Institutions80443 Words à |à 322 Pagespotential and structure, the organisationââ¬â¢s strengths and weaknesses and the history of interaction with customers and segments. The process can be supported with sophisticated sales planning software that can store all sales-related information and enable flexible searching, filtering, grouping and statistics. Such software can also enable the application of various metrics to evaluate the effectiveness of the sales team throughout the year. According to McDonald (2002) (see ââ¬ËFurther resourcesââ¬â¢ below), otherRead MoreMarketing Mistakes and Successes175322 Words à |à 702 Pagesto keep all cases as current as possible by using Postscripts, Later Developments, and Updates. A number of you have asked that I identify which cases would be appropriate for the traditional coverage of topics as organized in typical marketing texts. With most cases it is not possible to truly compartmentalize the mistake or success to merely one topic. The patterns of success or failure tend to be more pervasive. Still, I think you will find the following classification of cases by subjectRead MoreMedicare Policy Analysis447966 Words à |à 1792 Pagesexpenditures be- 12 fore Y1; and 13 (B) only be used to supplement, and not 14 supplant, funds otherwise provided. 15 (2) MATCHING 16 (A) IN FUND REQUIREMENT.ââ¬â GENERAL.ââ¬âSubject to subpara- graph (B), no grant may be awarded to a State 18 unless the State demonstrates the seriousness 19 of its effort by matching at least 20 percent of 20 the grant amount through non-Federal re- 21 sources, which may be a combination of State, 22 local
Wednesday, May 6, 2020
The Life Of A Slave Girl By Harriet Jacobs - 1999 Words
The narrative of Incidents in the Life of a Slave Girl by Harriet Jacobs gives insight to the cruel treatments and the distressing existence of those and that she encountered herself in bondage during the early 1800s. Harriet writes of her own life under the pseudonym ââ¬ËLinda Brentââ¬â¢ and shares personal tales of her experiences with merciless masters and mistresses prior to her escape, and also the historical events of other slaves and the impact it had on them as a community during the Antebellum time period. The book follows Linda throughout her quest for freedom to save first and foremost, her children, from the brutalities of enslavement and the corruption of their young minds, as Lindaââ¬â¢s was similarly polluted at a young age. Jacobs makes the profound statement that no human should ever be obligated to participate in captivity held by other humans who feel superior to their slaves, whether with kind masters or not. To clarify, Incidents in the Life of a Slave Girl takes place in the Antebellum Period. These were the years after the War of 1812 and before the Civil War. The Antebellum Period was when the slavery, hand-in-hand with racism, spread widely across the states, but so did abolitionists and their support to end slavery. Linda Brent was an adult right in the heart of the Antebellum period, so these two conflicting sides were apparent in her life especially when desiring her freedom. Linda speaks in the book of when Nat Turnerââ¬â¢s slave rebellion occurred and causedShow MoreRelatedThe Life Of A Slave Girl By Harriet Jacobs858 Words à |à 4 PagesThe way that Harriet Jacobs describes slavery in Incidents in the Life of a Slave Girl was not a surprise to me. I believed that slaves were treated poorly and often times were hurt, the way that I thought of slavery is just like it is described in the book if not worse. I will discuss what I believed slavery was like before I read the book , how slavery was according to the book using in text citations and examples and also explain my thoughts on why the treatment was not a surprise to me. FromRead MoreThe Life Of A Slave Girl By Harriet Jacobs1606 Words à |à 7 PagesSlaves in the southern states of the United States were oppressed, beaten, and deprived of their natural human rights to life, liberty, and the pursuit of happiness. Which in turn caused many slaves to resist their ill fate that was decided by their masters. Through the story of ââ¬Å"Incidents in the life of a slave girlâ⬠by Harriet Jacobs she wrote in her experience how she was resisting her masters and how many people helped her in her escape. And it wasnââ¬â¢t just black that resisted the slave systemRead MoreThe Life Of A Slave Girl By Harriet Jacobs1791 Words à |à 8 PagesIn the slave narrative entitled Incidents in the Life of a Slave Girl, Harriet Jacobs also known as Linda Brent, is faced with a number of decisions, brutal hardships, and internal conflicts that she must cope with as an enslaved black woman. She opens the narrative with a preface that states: ââ¬Å"READER, be a ssured this narrative is no fiction. I am aware that some of my adventures may seem incredible; but they are, nevertheless, strictly true. I have not exaggerated the wrongs inflicted by Slaveryâ⬠Read MoreThe Life Of A Slave Girl By Harriet Jacobs Essay1316 Words à |à 6 PagesIncidents in the life of a Slave Girl by Harriet Jacobs, she talks about how her life changed while serving different and new masters and mistresses. I think that this narrative writing is an important text to help us understand the different perspectives of slavery in America. There are some slave owners that are kind and humane, and some slave owners that are cruel and abusive. Additionally, reading from a female slaveââ¬â¢s perspectives teaches us that life on the plantations and life in the house isRead MoreThe Life Of A Slave Girl By Harriet Jacob Essay1049 Words à |à 5 PagesIn the novel Incidents in the Life of a Slave Girl, Harriet Jacobââ¬â¢s writes an autobiography about the personal s truggles her family, as well as women in bondage, commonly face while maturing in the Southern part of America. While young and enslaved, Harriet had learned how to read, write, sew, and taught how to perform other tasks associated with a ladies work from her first mistress. With the advantage of having a background in literacy, Harriet Jacobs later came to the realization that she wouldRead MoreThe Life Of A Slave Girl By Harriet Jacobs1198 Words à |à 5 PagesIn her autobiography, Incidents in the Life of a Slave Girl, Harriet Jacobs portrays her detailed life events on such an intense level. Jacobs was born in 1813 in North Carolina. She had a rough life starting at the age of six when her mother died, and soon after that everything started to go downhill, which she explains in her autobiography. Her novel was originally published in 1861, but was later reprinted in 1973 and 1987. Harriet Jacobs presents her story using numerous detailed descriptionsRead MoreThe Life Of A Slave Girl By Harriet Jacobs1292 Words à |à 6 Pagesslavery. I chose to focus on two texts: Incidents in the Life of a Slave Girl and Narrative of the Life of Frederick Douglass. In the personal narrative Incidents in the Life of a Slave Girl, author Harriet Jacobs depicts the various struggles she endured in the course of her life as a young female slave and, as she grew older, a runaway escaped to the ââ¬Å"freeâ⬠land of the North, referring to herself as Linda Brent. Throughout this story, Jacobs places a heavy emphasis on the ways in which Brent andRead MoreThe Life Of A Slave Girl By Harriet Jacobs928 Words à |à 4 Pagesin the Life of a Slave Girl, Harriet Jacobs offers the audience to experience slavery through a feminist perspective. Unlike neo-slave narratives, Jacobs uses the pseudonym ââ¬ËLinda Brentââ¬â¢ to narrate her first-person account in order to keep her identity clandestine. Located in the Southern part of America, her incidents commence from her sheltered life as a child to her subordination to her mistress upon her motherââ¬â¢s death, and her continuing struggle to live a dignified and virtuous life despiteRead MoreThe Life Of A Slave Girl By Harriet Jacobs1335 Words à |à 6 PagesHarriet Jacobs wrote Incidents in the Life of a Slave Girl (Incidents) to plead with free white women in the north for the abolition of slavery. She focused on highlighting characteristics that the Cult of True Womanhood and other traditional protestant Christians idolized in women, mainly piety, purity, domesticity, and submissiveness. Yet, by representing how each of her characters loses the ability to maintain the prescribed values, she presents the strong moral framework of the African AmericanRead MoreThe Life Of A Slave Girl By Harriet Jacobs1575 Words à |à 7 Pagesncidents in the Life of a Slave Girl Slavery, in my eyes, is an institution that has always been ridiculed on behalf of the physical demands of the practice, but few know the extreme mental hardships that all slaves faced. In Incidents in the Life of a Slave Girl, Harriet Jacobs writes autobiographically about her families and her personal struggles as a maturing mullatto child in the South. Throughout this engulfing memoir of Harriet Jacobs life, this brave woman tells of many trying times
The Causes of School Violence free essay sample
As for the music, heavy metal and rap were only a vague concept in the early seventies, but they did not rise to large popularity until the mid-eighties. Television, well known during this time for being very violent (Gung If, Kayak), it still seems unlikely as there were only two incidents in the 1 9705. For those reasons, these early crimes could not have been linked to the choice of music one liked or their hobbies. In fact, one plausible cause of this might be found in the rise of mothers leaving the home and getting jobs. The neglect of caring for these managers is what causes them to turn on society and become violent.Some of the indirect causes of school violence are music, video games and television. The reason why teens become engrossed in such things is only because of the attention or usually lack of attention from parents, teachers and authority figures. We will write a custom essay sample on The Causes of School Violence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most school shootings have been traced back to forms of depression in the aggressors lives. Now sometimes the depression may be caused from other sources or just a random occurrence during teen brain growth. Occasionally it is directly from mistreatment from parents or others; UT it is the fault of parents inaction to treat the depression that leads to the shooting. A common trait with many of the shootings is the mistake of the parents allowing guns to be in easy access or in some way encouraging the violence in teenagers. Now some parents do keep guns in their homes for protection, but these parents are the ones who, for whatever reason, are irresponsible in the way they either lock up their guns or teach their children the proper way to use them. Irresponsibility is the paramount factor in the cause of school violence. When parents are ignorant to what happens to their kids at school r their behavior patterns, there is no telling what could go wrong.Hopefully teachers will catch these signals and help the students. Nevertheless, teachers have also overlooked the problems. It is fortunate to be in a school where there are decent teachers. Many are great at what they do, some are okay, and others are known to be lacking in ability. It seems that most teachers would be able to spot disturbances in a students life. Whatever spawns a teachers ignorance, whether it is their bad training or a severe dislike Of the student, part Of the blame lies with them.If we had more of the good teachers who regardless of the student, treated them fairly and gave them the attention and love that they deserve, we might be able to spot these problems sooner rather than later. A solution to this problem may never happen, due to the fact that violence is widespread and almost accepted as everyday life. Yet, some simple objectives may reduce the number of incidents we see today. First, the number of good teachers needs to increase in our schools. My suggestion would increase the number of years a teacher needs to receive tenure.It is good for all; the utter teachers are recognized and kept for their efforts while the bad teachers are rid of earlier. Once the teacher receives tenure, an immediate pay increase should be issued. A respectable pay increase would show that the teacher has proved his or her worth to the community. Second, clubs that promote non-violence should be in every school, as they help provide a friendly social atmosphere at school. Sadly, not much can be done at home, as that lies in the private world where schools do not have jurisdiction apart from reporting abuse in the home.Since schools are where the incidents append, the people there have the best judgment about what goes on between the potential shooter and the potential victims. Perhaps its the only place where the problem Can be stopped. If the populace still believes that violent video games and music are the cause they need only to look at what they have done to stop it, which is nothing. After countless rumors that Grand Theft Auto: Vice City would be the last of the series due to increased school violence and some copyright issues, Grand Theft Auto: San Andrea, a new realistic and bloodier video game for teenagers to play hit store shelves.While music itself has evolved into a less violent form, gangster rap and heavy metal are still widely listened to genres. The times when the public has tried to shut down certain symbols of their respected mediums, they have pleaded to their first amendment rights. People need to know that teenagers are listening to this music and playing these destructive video games because parents do not give the attention they need. Prevention is the key; violence cannot take shape if it is restricted first. Works Cited 1973-74 united States network television schedule. Wisped, the free encyclopedia.
Tuesday, April 21, 2020
Metric Essays - 9, , Term Papers, Research Papers
Metric The metric system vs. the U.S. system. I have looked all over the Internet and it is really hard to find a page that is all for converting to the metric system. I feel the same way I think that our way is fine it will be to confusing for a lot of people to figure it out. Things are working fine now why do anything to change it. There are problems that would occur if we changed, there are good things. If we changed the system of measurement that would change everything and that would be difficult for the older people who are unable to remember how to convert to the metric system. They decided that it was not a good idea to go to the metric system because, then they would have to change everything and that would cost trillions of dollars to do so they decided to stick with the way that the U.S. has always used. That was about twenty years ago. I think that was a good idea because there are so many things that are so accustomed to this way. They have changed some things around like engines so that they can be sold all over the world. The companies that have changed are Koehler and Briggs and Striations. Koehler has changed over completely over to the metric way so that they are able to make more by having the ability to be sold everywhere. I think that that is a wonderful thing to do and I am sure that the profits are showing an increase because of it. It had to be really costly to make all of the changes to There machines that make the engines and I think that they are so happy that they made those changes. The Briggs and Striations haven't completely converted yet and they are having lots of problems selling to the rest of the world, when they are not designed to be worked on in all areas of the world. I think that they will make it so that it is easier to be worked on in other countries but I don't think that they will change it completely because they don't want to give in completely to that market then they may be losing out on some of the things here that they should be focusing on. I like the fact that we are making these wonderful things for others but I hope that we don't lose sight of the fact that we don't have to change things around for this country. We will always use the U.S. system no matter how much changes it because that is the way that we do things here, everyone isn't making changes to suite the other countries. I hope that it stays that way for a long time. Those are just a few things that would be affected and there are so many more, would you like to be the one to blame if this went wrong. I think that there is way too much at risk, and there is no sense in bothering something that works rather well already. So think that they should just leave well enough alone. Works Cited Metricsucks.com Gumbopages.com/metric The metric system vs. the U.S. system. I have looked all over the Internet and it is really hard to find a page that is all for converting to the metric system. I feel the same way I think that our way is fine it will be to confusing for a lot of people to figure it out. Things are working fine now why do anything to change it. There are problems that would occur if we changed, there are good things. If we changed the system of measurement that would change everything and that would be difficult for the older people who are unable to remember how to convert to the metric system. They decided that it was not a good idea to go to the metric system because, then they would have to change everything and that would cost trillions of dollars to do so they decided to stick with the way that the U.S. has always used. That was about twenty years ago. I think that was
Monday, March 16, 2020
Immigrants Will Separate from Families For Less Time
Immigrants Will Separate from Families For Less Time One of the first actions of the Obama administration in 2012 was an important rule change to immigration policy that reduced the time that spouses and children of undocumented immigrants were separated from their citizen relatives while applying for legal status. Latino and Hispanic groups, immigration lawyers and immigrant advocates praised the move. Conservatives on Capitol Hill criticized the rule change. Because the administration changed an administrative rule and not U.S. law, the move did not require the approval of Congress. Based on census data and anecdotal evidence, hundreds of thousands of U.S. citizens are married to undocumented immigrants, many of them Mexican and Latin American. What is the Rule Change? The hardship waiver eliminated the requirement that illegal immigrants leave the United States for long periods before they could ask the government to waive its ban on legally re-entering the U.S. The ban typically lasted three to 10 years depending on how long the undocumented immigrant had been in the United States without the governmentââ¬â¢s permission. The rule allowed family members of U.S. citizens to petition the government for the so-called hardship waiver before the undocumented immigrant returns home to formally apply for a U.S. visa. Once waivers were approved, immigrants could apply for green cards. The net effect of the change was that families would not endure long separations while immigration officials were reviewing their cases. Separations that had lasted years were reduced to weeks or less. Only immigrants without criminal records were eligible to apply for the waiver. Before the change, applications for hardship waivers would take as long as six months to process. Under former rules, the government had received about 23,000 hardship applications in 2011 from families that faced separations; about 70 percent were granted. Praise for the Rule Change At the time, Alejandro Mayorkas, U.S. Citizenship, and Immigration Services director, said the move underscores ââ¬Å"the Obama Administrationââ¬â¢s commitment to family unity and administrative efficiencyâ⬠and will save taxpayers money. He said the change would increase the ââ¬Å"predictability and consistency of the application process.â⬠The American Immigration Lawyers Association (AILA) applauded the change and said it ââ¬Å"will give countless American families a chance to stay together safely and legally.â⬠ââ¬Å"Although this is just a small part of dealing with the dysfunction of our immigration system, it represents a significant change in the process for many individuals,â⬠said Eleanor Pelta, the AILA president. ââ¬Å"Itââ¬â¢s a move that will be less destructive to families and bring about a fairer and more streamlined waiver process.â⬠Before the rule change, Pelta said she knew of applicants who have been killed while waiting for approval in dangerous Mexican border cities that are riddled with violence. ââ¬Å"The adjustment to the rule is important because it literally saves lives,â⬠she said. The National Council of La Raza, one of the nationââ¬â¢s most prominent Latino civil rights groups, praised the change, calling it ââ¬Å"sensible and compassionate.â⬠Criticism of the Hardship Waiver At the same time, Republicans criticized the rule change as politically motivated and a further weakening of U.S. law. Rep. Lamar Smith, R-Texas, said the president had ââ¬Å"granted back-door amnestyâ⬠to potentially millions of illegal immigrants. Political Motivation for Immigration Reform In 2008, Obama had won two-thirds of the Latino/Hispanic vote, one the countryââ¬â¢s fastest-growing voting blocs. Obama had campaigned on implementing a comprehensive immigration reform plan during his first term. But he said problems with the worsening U.S. economy and stormy relations with Congress forced him to postpone plans for immigration reform. Latino and Hispanic groups had criticized the Obama administration for aggressively pursuing deportations during his first presidential term. In the 2011 general presidential election, a solid majority of Hispanic and Latino voters still favored Obama while expressing in independent polls a disapproval of his deportation policies. At the time, Homeland Security Secretary Janet Napolitano had said the administration would use more discretion before deporting undocumented immigrants. The aim of their deportation plans was to concentrate on immigrants will criminal records rather than those who have violated only immigration laws.
Friday, February 28, 2020
The importance and influence of James Lovelock in geography Essay
The importance and influence of James Lovelock in geography - Essay Example James Lovelock represents a new breed of scientists who are working to change the way that science in general and geography in particular is perceived. Lovelock operates independently as a scientist, an environmentalist and as a futurologist. Though Lovelock has postulated numerous ideas over time but he is most famously recognised for his Gaia hypothesis. This hypothesis postulates that the biosphere surrounding the Earth regulates itself independently and possesses the capacity to keep the planetââ¬â¢s environment in a healthy state. This regulation is carried out in the biosphere using several chemical and physical processes that tend to regulate the balance of nature repeatedly. However, Lovelockââ¬â¢s work has been met with scepticism in some circles around the world and there have been attempts at postulating ideas that stand in opposition to Lovelockââ¬â¢s ideas. 2. Life History James Lovelock was born to working class parents in Letchworth Garden City located in Hert fordshire, England. His parents had an overbearing stress for education given their own backgrounds as illiterate and semi-literate workers in manufacturing establishments. After the birth of Lovelock the family migrated to London where he developed a certain distaste for authority given his treatment at Strand School (Lovelock, 2001). After completing school Lovelock worked for a photography firm during the day and took evening classes at Birkbeck College. Following this he enrolled at Manchester University for a chemistry programme and received his degree in 1941. After a chemistry degree Lovelock took up medicine and received his Ph.D. in 1948 from the London School of Hygiene and Tropical Medicine. Lovelockââ¬â¢s education did not end here, instead, he travelled over to the United States in order to pursue a degree in medicine. After being awarded the prestigious Rockefeller Travelling Fellowship in Medicine in 1954, Lovelock chose to spend the period first at Harvard Univers ity and then at Yale University. This was followed by a D.Sc. degree in biophysics from London University in 1959 after which he joined the National Institute in London. However, Lovelock resigned only two years later in 1961 and took up teaching as a full time profession at Baylor University College of Medicine in Houston, Texas. While he was at Baylor, Lovelock worked in collaboration with the Jet Propulsion Laboratory on Lunar and Planetary Research. Three years later in 1964 Lovelock resigned his academic position in order to pursue independent scientific practice. Lovelock has contributions to the fields of geo-physiology and medical research as well as numerous investigative inventions to his name such as gas chromatography, electron capture detector, palladium trans-modulator and a tracer method for mass transport measurements in air and water masses (Ecolo, 2010). This paper will attempt to discuss the contributions of James Lovelock to science in general and to geography in particular. 3. Scientific Contributions 3.1. Electron Capture Detector and CFCs The electron capture detector is one of Lovelockââ¬â¢s most esteemed inventions. This device has enabled scientists to investigate the phenomenon of ozone depletion particularly the role played by chlorofluorocarbons (CFCs). Lovelock was the first scientist to find that CFCs were pervasively present in the stratosphere although they were not a natural constituent (Lovelock, 1971). In an effort to quantify his findings Lovelock set out to measure the concentration levels of CFCs in the atmosphere on two different self funded expeditions. The first expedition took Lovelock to
Wednesday, February 12, 2020
Developing IMC plan for Tween Mobile phone Essay
Developing IMC plan for Tween Mobile phone - Essay Example For the last two years, this young company, which has the credit of designing some of the most innovative applications in the mobile industry, was experiencing a dearth in the sales of its products. Further analysis revealed that the sales of the company depreciated as a direct response to the saturation of the adult mobile users while the market for new mobile applications is increasing exponentially due to the emergence of a new category of young consumers. This led to the company feeling the need to design a new marketing communication plan which will increasingly focus on the various communication objectives, selection of advertising strategy on a creative note, and finally a highly effective media plan. Background Information The world today has become a highly digitized and connected world. The reason for this extreme level of digitization as well as consecutiveness can be attributed to the increasing advancements of technology with regards to the communication needs of human b eing and human controlled processes of automatic and automated that has emerged all over the world. Keeping pace with the rapid advancements of communication technology, the mobile phones have emerged as the most primary form of human communication all over the world, more effectively in the emerging as well as the economically established countries and markets around the world. In Australia, the consumption of mobile phones has gone up tremendously. Various market researches on consumers have identified that the young group of child consumers, who increasingly fall in the age group of 6 to 13 years are one of the most active and avid customers, who display highly attractive and strongly influential consumer behavior. Researches further show that the young consumers hold significant power in terms of influencing the consumer behavior of their parents in a direct and indirect manner (Global Trade Marketing, 2005). Talking in terms of various categories of consumers, the consumers fal ling within the age group of 6 to 13 years, which comprises around a total of 11 percent of the Australian population, have acquired the needs of owning a cell phone (Telstra, 2007). Talking in terms of statistical data, it can be said that the around ? of the total consumers falling in this category from the Australia region already have individual possession of cell phones (Downie and Glazebrook, 2007). While the sole purpose of being provided with cell phones has been cited as the logic of being able to stay connected with their parents, yet this young group of consumers have increasingly developed a significantly different category of consumer behavior which is itself unique in nature (Roy Morgan Researchââ¬â¢s Young Australians Survey, Summary). It has been increasingly decoded that the young group of consumers increasingly sees the mobile phones as a symbolic representation of their status and a high percentage of them state that the brand of the mobile phones that are bein g used by them is increasingly important to them.
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